Seven stages, in this order, every time. The sequence is the method; running it backwards produces clubs that measure well and play badly.
Fifteen minutes at the bench with your current bag on the table. We want to know what course you play most, what the ground is like there in February and in August, which shot you are afraid of, and what you have already tried to fix it. We also measure every club you brought, because a surprising number of sets are not built to the specs printed on them.
Outside, on grass, with your own clubs. We are not measuring anything yet beyond your own comfort; the point is to get you to the swing you will actually make on a Saturday rather than the careful one people produce in the first ten balls. Nothing recorded during warm-up counts toward the fitting.
This is the part other studios skip. Chalk goes on the sole, and we watch twenty to thirty strikes off live Bermuda. We photograph divots, measure where they begin relative to the ball, note whether the head exits cleanly, and check how far the low point wanders across the set. All of this is written down before any demo head comes off the wall, so the later testing has something honest to aim at.
Now the monitor. We reproduce the same shots in the bay and attach figures to what we already saw: delivered loft, spin loft, low point position, face-to-path, strike height and dispersion. If the readout contradicts the divots, the readout is what we interrogate, because grass does not lie about ground contact and radar occasionally does.
We change one variable at a time and give each combination six to eight balls, no more. Long blocks produce fatigue, fatigue produces noise, and noise produces confident conclusions about nothing. When a promising combination appears we take it back outside and hit it off grass to confirm the ground contact has actually improved rather than merely the numbers.
We print everything: what you walked in with, every combination tested, and the recommendation with its reasoning. You are told the component cost, the labour cost and the expected build date before you are asked for anything. If the honest recommendation is that your current set is fine, the sheet says that instead, and you owe only the session fee.
Assembly happens in our own build room on Wednesdays. Every finished club is measured for loft, lie, length, swing weight and frequency when it comes off the bench, and measured again on the morning you collect it. You are welcome to watch the second measurement, and roughly one client in three does.
New clubs behave differently once they have been played rather than tested. Grips settle, the novelty of a heavier head wears off, and the swing quietly adjusts to whatever it has been handed. None of that shows up inside a two hour appointment.
So we ask everyone to come back within a month. It takes twenty minutes, it costs nothing, and it is done on the same tee line with the same fitter. We re-measure every spec, hit a dozen balls off grass, and adjust the lie angle or swing weight if the club has drifted or if you have.
About a quarter of re-checks result in a small change. Most of those are a degree of lie or a grip that turned out to be one size too thick. Both are cheap to fix in month one and expensive to live with for three years.
No proprietary system, no algorithm, no membership. Just the steps above in that order, done carefully, by someone who will also build the club.