Tee Shot Session
Ninety minutes. We find out how you arrive at the ball before we discuss what to bolt onto the end of the shaft, because the second question is unanswerable without the first.
Almost Everyone Buys the Wrong Variable
A player loses distance, notices the ball flight is low, and buys a driver with more loft on it. Six weeks later the flight is still low and the ball is now spinning more. The loft was never the constraint; the attack angle was. Arriving at the ball on a descending path with a driver adds spin and subtracts height simultaneously, and no static loft setting reverses that.
The reverse mistake is just as common. Players with a genuinely upward strike buy low-spin heads and stiff-tipped shafts because that is what the magazines say fast players use, and end up with a ball flight that runs out of altitude at two hundred and forty yards.
So the first thirty minutes of a driver session are spent measuring what you do, not what you should do. Everything after that is arithmetic.
What the Ninety Minutes Contain
Your Current Driver
Measured on the bench for loft, lie, length and swing weight, then hit outside so we can see the baseline honestly rather than from memory.
Delivery Measurement
Indoors on the monitor and the camera. Attack angle, strike map, face-to-path and spin loft, with the numbers explained as they appear.
Head and Shaft Blocks
One variable at a time, six to eight balls each. Head first, then weight position, then shaft weight, then bend profile, then loft setting last.
Confirm and Write Up
The winning combination goes back outside for a final ten balls off the tee line, then everything gets printed.
The 45.75 Inch Problem
Retail drivers keep getting longer because longer clubs generate marginally higher clubhead speed in a robot test, and clubhead speed sells. What a robot does not do is miss the centre of the face. Every inch you add moves the strike pattern outward, and a shot struck three quarters of an inch off centre loses more ball speed than the extra length gained.
We measure your strike dispersion before and after shortening, and we let the pattern make the argument. It is not universal; some players genuinely control a long club well. But when we shorten a driver by half an inch and the dispersion tightens by a third, that is a conversation the numbers have already won.
Shortening also raises the effective swing weight, so it never happens alone. The head gets re-weighted at the same time, which is part of why this work belongs in a build room rather than at a retail counter.
Read: loft is not launch angleNinety Minutes, $165
Includes the outdoor block, the indoor block, every combination tested and a printed spec sheet you can take anywhere. Nothing needs to be ordered at the end.